TRAVEL BRIGHT

People like to hack travel. Flying today means finding ways to be smarter than the system, get good deals, and lower the stress of getting from A to B. From that, the bright traveler was born. A new identity that would connect 13 different member airlines and their bright-minded passengers.

The result was the first major brand update for oneworld in over 9 years, with over 200 pieces of content that show people how it feels to travel bright.