British Airways

BRITISH FAMOUS

Press: The Drum, Funny Women

Who was Benedict Cumberbatch a few years ago? Nobody Cumberbatch, that’s who. Because he was only British Famous. And he’s not alone. For decades, British celebrities have been adored at home but anonymous abroad, until America discovers them and makes them really, really famous.

"British Famous” was our handle for all the undiscovered, untapped greatness of Great Britain that American millennials have yet to discover. In this content series, I was one of the contributing writers on the episodes as well as responsible for much of the digital efforts around the campaign.